Vellum Health
Healthcare services · +61% booked consults

Vellum Health

A multi-location clinic network needed new-patient growth without compliance landmines. Paparazzi built geo-targeted demand and booking conversion systems that lifted consults 61% across 12 markets.

+61%Booked consults
12Markets activated
2.1×Local ROAS
-34%Cost per booked consult
Context

Where they were

New clinics were opening faster than patient acquisition could support. Corporate marketing was generic; local markets needed precision without risky claims.

Constraint

What was broken

OTAs and directories owned discovery. Booking friction killed intent. Creative approvals took weeks.

Engagement

What Paparazzi installed

  1. Mapped compliant claim frameworks with legal before a single ad shipped.
  2. Launched market-by-market paid search and social with location-level landing pages.
  3. Cut booking steps from seven to three and added same-week appointment CTAs.
  4. Built a creative production pod with pre-approved templates for speed.
  5. Reported by clinic P&L contribution, not vanity clicks.

“They grew us without putting the brand — or compliance — at risk.”

Client leadership · Vellum Health

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