Healthcare services · +61% booked consults
Vellum Health
A multi-location clinic network needed new-patient growth without compliance landmines. Paparazzi built geo-targeted demand and booking conversion systems that lifted consults 61% across 12 markets.
Context
Where they were
New clinics were opening faster than patient acquisition could support. Corporate marketing was generic; local markets needed precision without risky claims.
Constraint
What was broken
OTAs and directories owned discovery. Booking friction killed intent. Creative approvals took weeks.
Engagement
What Paparazzi installed
- Mapped compliant claim frameworks with legal before a single ad shipped.
- Launched market-by-market paid search and social with location-level landing pages.
- Cut booking steps from seven to three and added same-week appointment CTAs.
- Built a creative production pod with pre-approved templates for speed.
- Reported by clinic P&L contribution, not vanity clicks.
“They grew us without putting the brand — or compliance — at risk.”
Client leadership · Vellum Health
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