Capture. Convert. Compound.
A New Orleans growth agency — built on results, not a pitch deck.
Paparazzi Marketing Group runs the whole growth engine for brands — story, creative, creators, paid media, and conversion — and measures it on the P&L, not on a slide. Philbert Honore leads the firm.
Leadership
Philbert Honore
Philbert leads Paparazzi Marketing Group and its client engagements. He was also the growth lead behind Ooh La La Boutique’s leap from local brick-and-mortar to online scale — one month that matched a full year of boutique revenue, and a following year that roughly tripled.
Alongside Elizabeth Honore, he treated digital marketing as inventory for their New Orleans boutique — the same discipline Paparazzi brings to every client.
Founder & CEO since 2010
Sixteen years running the business behind the advertising
Philbert Honore founded Paparazzi Marketing Group in 2010 and has led it through every generation of advertising: traditional and early internet marketing, search, social media, performance advertising, e-commerce, analytics, automation, and artificial intelligence. As founder and CEO he is responsible for strategy, sales, client acquisition, pricing, budgeting, staffing, vendor relationships, and client delivery.
The Paparazzi scaling methodology
Growth is a capacity system. Every engagement, and the agency itself, follows eight operating steps:
- Measure demand.
- Identify the binding capacity constraint.
- Quantify available productive capacity.
- Add the specific people, technology, or infrastructure required.
- Measure utilization.
- Measure incremental revenue.
- Measure incremental profitability and cash generation.
- Reinvest in the next demonstrated constraint.
Certifications
- Google Ads Search Certification, Google Skillshop
- Google Analytics Individual Qualification, Google
- IAB Digital Media Sales Certification and IAB Digital Media Buying & Planning Certification
- HubSpot Inbound, Content Marketing, and Email Marketing Certifications
- Meta Blueprint Media Buying Certification
- Professional Certified Marketer, Digital Marketing, American Marketing Association
- Certified Digital Marketing Professional, Digital Marketing Institute
Reach Philbert at grow@paparazzimarketinggroup.com or (985) 646-9648.
Elizabeth Honore
Co-founder energy behind the brand
Elizabeth shaped the boutique’s taste, merchandising, and presence — the reason the content had something real to film. Together, the Honores moved Ooh La La from a storefront story to an online sales engine.
We reduce CAC, raise ROAS, and install systems that keep scaling — the same discipline that took Ooh La La, a New Orleans boutique, national in reach.