Built on a boutique floor in New Orleans — not a pitch deck.
Paparazzi Marketing Group exists because Ooh La La Boutique proved what disciplined digital marketing can do to a real P&L. That proof is how Philbert Honore stepped into leading — and scaling — this firm.
Philbert Honore
Growth lead behind Ooh La La’s leap from local brick-and-mortar to online scale. After one month that matched a full year of boutique revenue — and a following year that roughly tripled — he began installing the same system for other businesses, then purchased and advanced Paparazzi Marketing Group.
Alongside Elizabeth Honore, he treated digital marketing as inventory for a New Orleans boutique — then turned that operating system into a marketing firm.
Co-founder energy behind the brand
Elizabeth shaped the boutique’s taste, merchandising, and presence — the reason the content had something real to film. Together, the Honores moved Ooh La La from a storefront story to an online sales engine, then into consulting and marketing.
We reduce CAC, raise ROAS, and install systems that keep scaling — the same discipline that took a New Orleans boutique national in reach.