Paparazzi
Marketing Group
Performance marketing for billion-dollar brand ambition
Creative systems, influencer partnerships, and paid media — built by operators shaped in high-stakes branding rooms, engineered to lower CAC and scale revenue.
Work with us →Brands that work with Paparazzi grow 3.2x faster and are 2.6x more profitable than the industry average
Work with us →Our team has helped brands become industry leaders
Ooh La La
Pela Case
Impact
IvyRX
Know
Intelligent Change
Qure
Kineon
Denver Modern
Moonpod
Equip Foods
Sorelle
Wynk
Growth team optimized for rapid iteration & scaling
Growth
Scale and iterate on the best performers for profitable scale.
Partnerships
Leverage top creators from our network of 100,000+ influencers.
Analysis
In-depth insights & reporting driven by advanced marketing science.
Editing
High-performance creative strategies and content editing.
Testing
Optimize ad testing with whitelisting campaigns and cost caps.
Our Proprietary Creator Marketplace
Creators connect with brands through our gifting program, producing tailored content that aligns with each brand’s guidelines, website story, and creative brief.
How does influencer whitelisting work?
Real creators. Client product in-frame. We run partnership ads that look native in-feed.
01
Influencers create content
We tap our 400k+ network and produce UGC with on-pack branding optimized for ads.
02
We run ads from their accounts
Whitelisted Meta / Instagram / TikTok handles unlock native social targeting.
03
Scale with higher ROAS
Weekly new creatives + better relevance. Whitelisting averages ~36% lower CAC.
The Paparazzi difference
A customized DTC growth strategy — website, branding, creative, and paid media — executed by operators who treat performance like a craft.
Full-Funnel Optimization
Landing page → website → checkout. Lift AOV, CVR, and gross profit per visitor.
Creative Feedback Loops
Data-guided analysis + raw creativity. Metrics become the next ad concept.
Influencer Network & Know-How
Scale, tracking, and a curated creator network for velocity and performance.
LTV: Your Cash Multiplier
Acquire on highest-LTV products. Post-purchase upsells, bundles, email & SMS — so every visitor prints more profit.
Creative Strategy Flywheel
A real spinning system — research feeds personas, scripts, production, then analysis loops back.
Data-driven creative that performs at scale
Top-tier creative production expertise for websites, brand films, and ads.
- Unique concepts — storyboarded, scripted, shot, edited
- Edited variations with different angles from our content dictionary
- Scroll-stopper variations (first 3 seconds rebuilt as new tests)
Why brands choose Paparazzi
Our paid media team doesn’t just manage ads — we bridge strategy, creative, website, and performance.
Full-Funnel Optimization
From cold acquisition to retention — every stage of the buyer journey.
Creative-Driven Growth
Creative is the new targeting — hooks, messages, emotional angles that win.
Proven Outcomes
Brands regularly see 20–40% CAC reductions and 2–3x engagement within 60 days.
Strategic & Data-Driven
Most agencies spray & pray. We deliver a full-funnel program for long-term incremental growth.
Why do clients work with Paparazzi?
Creative Diversity Gap
Keeping swim lanes fresh across personas feels impossible in-house.
Stretched Resources
Internal teams are maxed. Partners are too tactical or too slow.
Non-Strategic Partners
Past agencies lacked creative-informed buying and real incrementality.
Origin story · New Orleans
Ooh La La Boutique — the case that built Paparazzi
Philbert Honore and Elizabeth Honore ran a beautiful local boutique. They invested in digital marketing like it was inventory — and in one month matched roughly what the store had made in a full year. The next year, revenue roughly tripled. Then Philbert scaled the playbook for other businesses and led Paparazzi Marketing Group into its next level.
2× year in one month
3× next-year revenue
Store → online → consulting
Read the full case study →
Our testimonials
Ready to scale profitably?
For DTC brands that need predictable growth — websites, branding, influencers, and paid social that lower CAC while scaling revenue. Request your free growth audit.