Hospitality · +38% RevPAR
Lumen Hospitality
A boutique hospitality group was bleeding margin to OTAs. Paparazzi repositioned the brand, rebuilt direct booking conversion, and lifted RevPAR 38% while reclaiming direct share.
Context
Where they were
Beautiful properties. Weak story. Guests found them on OTAs and never came back through the brand site.
Constraint
What was broken
Discounting culture. Slow site. No loyalty narrative. Marketing measured traffic, not profitable stays.
Engagement
What Paparazzi installed
- Rebuilt brand platform around a premium stay thesis — not seasonal promos.
- Overhauled direct booking UX with package storytelling and urgency done tastefully.
- Shifted media mix toward high-intent travel and CRM reactivation.
- Installed contribution reporting by channel and property.
- Trained on-property teams on brand language for upsell consistency.
“We finally look as expensive online as we feel in person.”
Client leadership · Lumen Hospitality
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