SaaS · -41% CAC
Brightfield SaaS
Brightfield was scaling spend faster than conversion could support. Paparazzi compressed CAC 41% through creative systems, trial experience upgrades, and lifecycle messaging tied to activation.
Context
Where they were
A fast-growing SaaS product with strong NPS — and a burn rate the board hated. Paid channels were the growth engine and the problem.
Constraint
What was broken
Broad messaging. Weak trial activation. Lifecycle email ignored product milestones.
Engagement
What Paparazzi installed
- Rebuilt message-market fit tests across three ICPs.
- Redesigned trial onboarding around time-to-value moments.
- Aligned paid creative to activation triggers, not vanity CTRs.
- Installed lifecycle journeys keyed to product usage events.
- Set CAC and payback guardrails before any spend increase.
“They made growth efficient again — which made growth possible again.”
Client leadership · Brightfield SaaS
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