Paparazzi
Marketing Group
The Paparazzi Engine™
Stop the scroll.
Buy the customer.
Keep the flywheel spinning.
Agencies hand you leads and disappear. Chatbots answer, then go quiet. We run the whole engine — story, desire, creative, creators, paid, conversion — until revenue moves.
New Orleans · since 2010 · no email required to start
The reel
Sixteen years. One engine.
Founded in New Orleans in 2010 by Philbert Honore, Paparazzi runs creative, commerce, and performance marketing as one growth engine for small and emerging businesses.
We work with
Retail/
E-commerce/
Beauty & fashion/
Restaurants & hospitality/
Professional services/
Healthcare & wellness/
Consumer products/
Local & regional service businesses/
Retail/
E-commerce/
Beauty & fashion/
Restaurants & hospitality/
Professional services/
Healthcare & wellness/
Consumer products/
Local & regional service businesses/
We do
Strategy/Brand/Websites/
Photography/Video/UGC/
Paid media/Creators/CRO/
Paparazzi OS/
Strategy/Brand/Websites/
Photography/Video/UGC/
Paid media/Creators/CRO/
Paparazzi OS/
Ordinary gets ignored.
Extraordinary is hard to miss.
You have a tenth of a second. If the story doesn’t land, you never meet the customer. We build the work that makes them stay.
Work with us →If you’re honest
The ads ran. Then what?
Whoever makes the next ad is already in a shoot
The winner fatigues. Nobody cuts a new first three seconds. Spend keeps buying yesterday’s hook.
Unqualified leads eat the day
DMs and forms arrive. Most of them want a price. Someone works the whole list to find the two who were ever going to buy.
Nobody offers the next step
The conversation goes fine. Nobody books the call, the fitting, the cart. It ends politely. Revenue does not move.
The agency sent a report
ROAS on a slide. No new creative. No new offer. No system for the lead after the click. You paid for a PDF.
None of this is a media problem. It’s a system problem. And the system just isn’t built yet.
Client results
Who we work with
Small and emerging businesses in retail, e-commerce, beauty and fashion, hospitality, professional services, healthcare and wellness, and consumer products.
~38%
Regional specialty retailer. Customer-acquisition and digital advertising strategy. Year-over-year revenue growth during the engagement.
~2.4×
E-commerce consumer brand. Paid-media allocation, conversion tracking, and retention campaigns rebuilt. Tracked advertising revenue relative to spend.
85 → 190
Professional-services firm. Lead-generation and conversion system. Qualified leads per month.
2× / 3×
Ooh La La Boutique, New Orleans. One month matched a full year of revenue, and the next year roughly tripled.
Certified
Certified on the platforms we run.
Founder Philbert Honore holds certifications from Google, IAB, HubSpot, Meta, the American Marketing Association, and the Digital Marketing Institute.
Google Ads Search Certification, Google Skillshop
Google Analytics Individual Qualification
IAB Digital Media Sales Certification
IAB Digital Media Buying & Planning Certification
HubSpot Inbound, Content Marketing, and Email Marketing Certifications
Meta Blueprint Media Buying Certification
AMA Professional Certified Marketer, Digital Marketing
DMI Certified Digital Marketing Professional
The Paparazzi Process™
Discover. Tell. Share. Then compound it.
Three acts, then we refuse to stop at the post.
01
Discover the desire
Heat-map the barriers, the triggers, the highest-LTV customer. Brand that is exclusively theirs — not a template.
02
Tell it so they feel it
Photography, film, UGC, pages. Storysites and ads that compel in a tenth of a second.
03
Share it where they buy
Paid, creators, native handles. Then Paparazzi OS follows up so the lead does not go quiet at 9:42 on a Tuesday.
A floor built for velocity
Growth
Scale and iterate on the best performers for profitable scale.
Partnerships
Match brands with creators who fit the brief — curated partnerships, not spray-and-pray volume.
Analysis
In-depth insights and reporting driven by marketing science, not vanity charts.
Editing
High-performance creative strategy and content editing. First three seconds, rebuilt.
Testing
Whitelisting, cost caps, swim lanes. The science that keeps the art honest.
Creator marketplace. Native in-feed. Rights locked.
Creators connect with brands through our gifting program, producing tailored content that aligns with each brand’s guidelines, website story, and creative brief.
How influencer whitelisting actually works
Real creators. Client product in-frame. Partnership ads that look native because they are.
01
Influencers create content
We match brands with creators and produce UGC with on-pack branding optimized for ads.
02
We run ads from their accounts
Whitelisted Meta / Instagram / TikTok handles unlock native social targeting.
03
Scale with higher ROAS
Weekly new creatives + better relevance — whitelisting built to improve CAC and ROAS.
The Paparazzi difference
A customized growth strategy — website, branding, creative, and paid media — executed by operators who treat performance like a craft.
Full-funnel
Landing page → website → checkout. Lift AOV, CVR, and gross profit per visitor.
Creative feedback loops
Data-guided analysis + raw creativity. Metrics become the next ad concept.
Influencer network
Scale, tracking, and a curated creator network for velocity and performance.
LTV: the cash multiplier
Acquire on highest-LTV products. Post-purchase upsells, bundles, email and SMS — so every visitor prints more profit.
Creative strategy flywheel
A real spinning system — research feeds personas, scripts, production, then analysis loops back.
Data-driven creative that performs at scale
Top-tier production for websites, brand films, and ads.
- Unique concepts — storyboarded, scripted, shot, edited
- Edited variations with different angles from our content dictionary
- Scroll-stopper variations (first 3 seconds rebuilt as new tests)
Featured case study · New Orleans
Ooh La La Boutique — one month that matched a year
Philbert Honore and Elizabeth Honore built Ooh La La into a beautiful New Orleans boutique. Then they put the Paparazzi engine to work — content, paid social, and a real online checkout — and invested in digital marketing like it was inventory. In one month the store matched roughly what it had made in a full year. The next year, revenue roughly tripled.
2× year in one month
3× next-year revenue
Storefront → online sales
Read the full case study →
Our testimonials
About us
We’re more than an agency partner. We’re your collaborators, co-conspirators, and the co-authors of your brand’s future.
Work with us →Serious buyers
What they actually ask.
I already get traffic. What do you actually change?
The quality of who arrives, and what it costs you after they click. We put the right offer in front of the right people, then run creative, creators, and follow-up so unqualified noise never eats the week.
I’ve run ads and wasted money. Why is this different?
The ads were never the whole problem. The system around them was. Most brands buy media with no creative velocity, no native creator rights, and no engine after the click. We build the whole path.
Is Paparazzi OS just a chatbot?
No. Chatbots answer and go quiet. The OS is the operating layer: audit, strategy, creative, approval, deploy, optimize — with humans on the decisions that matter. It is trained on your offer, not a generic script.
What do you need from me?
Approval on strategy and creative direction, and access to what we run. We build, launch, and operate. This is a managed engine, not another dashboard for you to babysit.
How fast does the flywheel move?
The first work can ship in days. The honest answer is that a system compounds. Creative learns. Media sharpens. Month one is revenue. Month three is traction. It does not stop because a report went out.
See where desire is leaking.
A short working session. We’ll show you where the next customers could come from — and where the ready-to-buy ones are slipping away today.